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Mathematics applied to fundraising for a non-profit organization
The Mission Bambini foundation is an Italian ONLUS born in 2000 under the name of "Aiutare i bambini" (Help the kids). The NGO has the purpose of giving concrete help to children who are poor, sick, without education, or who have suffered physical and moral violence.
- Description and benefits
Mission Bambini posed the challenge of introducing into the third sector tools and skills that already allow industry to optimize time and costs and improve customer relations. With the participation of other non-profits, we created Smart Aid, a web platform that uses refined data mining techniques to offer, in just a few steps, a dynamic, fast and synthetic view of donations and fundraising campaigns. Through a simple interface it is possible to analyze the behavior of donors and calculate the probability of a new donation, facilitating the work of fundraisers.
Optimization of fundraising campaigns
Thanks to the accuracy in both data analysis and prediction of their outcome
Ease of use
SmartAID is integrated with the tools already used by the organization
Staff growth
The introduction of these tools goes hand in hand with a refinement of skills
Drilldown
The heart of smart aid is mathematics
The heart of SmartAID is mathematics, but don't worry: it's simple and intuitive. It can be accessed through a web page that includes an automatic reporting system intended for the various functions of the association.
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