z = r (cosθ + isinθ) ax + by + cz + d = 0 a (f(x + T) = f(x), ∀ x ∈ IR) −x + 2y + z + t = −1 2x + 2y + z + 4t = 0 C = {z = x + iy x, y ∈ IR} [x0 −r, x0 + r] (cosnα + isinnα) = (cosα + isinα)n

Mathematics to predict audience ratings

One of the main Italian media companies asked us to realize a support tool for strategic marketing. In order to better plan its schedules and purchases of audiovisual content, the goal of the media company is to predict its prime-time audience on its main networks in the short term.

  • Description and benefits
Reduction of share estimation time
Simple framework
Accurate informations

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z = −1 + i nα = θ + 2πk u = ρ (cosα + isinα) f(x) = 3x − 2 z = r (cosθ + isinθ) ax + by + cz + d = 0 a (f(x + T) = f(x), ∀ x ∈ IR) (f(−x) = f(x), ∀ x ∈ D) 2x + 2y + z + 4t = 0 [x0 −r, x0 + r] (cosnα + isinnα) = (cosα + isinα)n z = −1 + i nα = θ + 2πk

An ensemble of models for the estimation of the audience index