Optimisation of advertising spaces
Efficient management of advertising slots is a strategic necessity for companies in the advertising sector. Manual planning processes can be costly and prone to inefficiencies, especially when handling numerous individual requests. To improve this process, a market-leading company needs to implement an automated system for allocating advertising slots, in order to avoid overlaps and take audience preferences into account, with the aim of maximising profits.
At Moxoff we have developed a customised optimisation model that automates the process of advertising space planning. This model, based on optimisation algorithms, takes into account variables such as client requests and market dynamics specific to the sector. The algorithm is designed to solve the allocation problem by maximising profitability and applying constraints that ensure a fair and optimal distribution of the available spaces. The system has transformed manual management into an automated, more efficient, and data-driven process, providing the sales team with the tools to make more informed and strategic decisions.
